Life is hard in Barrow, Alaska. Football mom Cathy Parker first caught a glimpse of this far-away reality from the comfort of her Jacksonville, Florida, living room while watching a 2006 ESPN report on the Barrow Whalers, a high school football team consisting mostly of Alaskan Inupiat Eskimo natives playing in the most difficult of conditions and trying to overcome the most unlikely of odds. These players—raised the northernmost town in the United States, where drug abuse is rampant and the high school dropout rate is high—found themselves playing on a gravel field, using flour to draw the lines. And while the community of Barrow felt a strong pride for their boys, many felt football was not worth the investment. That is, until Cathy Parker became involved.